Winning Ad Creative with AI

In this session from Commerce Roundtable San Diego 2025, Alex Cooper, co-founder of Ad Create, shares how top brands are using AI to scale their ad creative and reach cold audiences that actually convert. From research and ideation to copy and visuals, Alex breaks down how tools like Claude and ChatGPT can supercharge your workflow without sacrificing creativity or strategy. He also explores the evolving role of creative teams in the age of AI, the fundamentals of direct response marketing that still matter most, and how to blend human insight with machine efficiency for winning ads. If you’re looking to stay ahead of the curve in performance creative, this one’s a must-watch. ______ 00:00 Introduction to Ad Creation and AI 00:45 Meet Alex Cooper: AI in Ad Creative 01:37 Understanding the LFA Curve in Advertising 04:07 Research and Ideation for Effective Ads 08:12 Generating Ad Ideas with AI 15:23 Creative Execution with AI Tools 32:32 The Future of Ad Creative and AI 38:32 Conclusion and Key Takeaways ______ Follow Alex Cooper at: LinkedIn: https://www.linkedin.com/in/alexgoughcooper/ X: https://x.com/alexgoughcooper Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!