Winning Business Strategies are Adaptive

Julian Mancia is interested in helping humans get out of their own way, specifically when it comes to business innovation. As a Director of "What If! Innovation," part of Accenture, Mancia is excited by nebulous projects that might terrify others. For example, helping companies break into the competitive snack market or doubling growth in five years. How does he do it? With adaptive strategies. Accenture's Allia DeAngelis hosts.