Winning Corporate Business In 2026 | The Venue RX

On this week's episode of The Venue RX podcast, host Jonathan Aymin sits down with Mark Mallchok, Senior Event Strategist at Brella Productions, for a behind-the-scenes look at the corporate events world. With 34 years of experience, Mark shares how Brella approaches end-to-end event optimization and builds strong, lasting partnerships that drive successful events. Mark dives into what corporate planners are really looking for when selecting unique venues and offsite locations, and why flexibility and transparency can make or break your chances of securing corporate business. He provides actionable insights for venue owners and event professionals, including common pitfalls like inaccurate capacity charts, outdated floorplans, and hidden fees that can quickly turn clients away. He also explores the growing importance of hybrid events and what venues need to do to stay competitive in an evolving landscape.About Our Guest: Mark Mallchok is a Senior Event Strategist and Executive Producer specializing in event and video projects, with more than 30 years of experience in the industry. He focuses on creating meaningful audience engagement through strategic storytelling and the development of impactful sales, marketing, and training materials. His work spans a diverse range of clients, including healthcare organizations, educational publishers, agencies, and in-house corporate communications teams, with deep expertise across verticals such as pharmaceutical and medical, green businesses, heavy industry, food, and education.Mark’s specialties include public speaking, live and virtual event production, visual and interactive creative direction, video and film direction, digital photography, and virtual meeting strategy. Known for his versatility and problem-solving mindset, he brings a comprehensive, creative, and results-driven approach to every project he leads.Find Him Here: Website: brella.comLinkedIn: linkedin.com/in/brellammFacebook: https://www.facebook.com/BrellaProductions/?fref=nfInstagram: https://www.instagram.com/brellaprod/