Winning Formulas for Marketing Alignment: Insights from Dan Kessler - OTR #007

In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing, Dan shares insights into the challenges of navigating the diverse world of partnerships. The duo discusses the impact of the pandemic on relationship building, the importance of internal collaboration, and the metrics that drive success. Join the conversation as they explore the dynamics of growth, adaptability, and the value of connecting the dots in one's career.