Winning Gen Z: Why the 2 Trillion Dollar Generation Shops Local (But Not How You Think)

Gen Z is set to add $2.7 trillion in spending power, and 61% now prefer discovering products in-store—a surprising reversal from digital-only assumptions. Yet they spend less locally than any other generation. This episode unpacks the Gen Z paradox and reveals the specific authenticity markers, sustainability signals, and digital-physical hybrid strategies that small businesses need to capture this influential demographic. This content is for informational and educational purposes only and does not constitute financial advice. Always consult a qualified financial advisor before making investment decisions. This episode was generated with AI assistance.