Winning Group Business Strategies: Rethinking RFPs and Instant Booking for Maximum Revenue

How can hotels shift from reactive RFP management to proactive revenue capture with automation and instant booking?As a hospitality veteran with more than three decades of experience in hotel operations, sales and revenue management, Kristi White has a pulse on the needs of the meetings and events business. She brings a wealth of knowledge and experience to her role as Vice President of Reporting, Data and Analytics at Groups360, including expertise in hotel sales, marketing, revenue management and electronic distribution. White has advised hundreds of hotels around the world on their business strategy, improving hotel performance and overall profitability.As a recognized guru in her field, she is a published expert in Hospitality and a frequent speaker on group sales, revenue management, and distribution at industry conferences and hospitality schools. She was a founding member of the Board of Directors for the HSMAI Revenue Management Special Interest Group. Currently, she serves on the HSMAI Sales Advisory Board.