Winning Growth Strategies in Today's Economy With Lisa Lickert

Lisa Lickert is the Owner of EMI Network, an advertising firm that provides content and creative services to empower clients to grow their brands and reach their target audiences. She has successfully led its transition from print to digital marketing, expanded its service offerings, and partnered with major brands like Forbes and USA Today. With over 20 years of experience, Lisa previously managed a $150 million division before acquiring and transforming EMI Network. In addition, she also founded Unique Growth LLC, a financial services firm empowering women and businesses, and volunteers with organizations like Dress for Success and YWCA. In this episode… Many business owners struggle with scaling their companies while navigating industry changes and unexpected challenges. Whether it's transitioning from traditional to digital marketing or handling unforeseen obstacles like hostile takeovers, the growth journey can be overwhelming. So, what does it take to transition a conventional business into the digital age while navigating personal and professional challenges? Lisa Lickert, a passionate servant leader, shares her experience of acquiring and transforming the EMI Network, highlighting the importance of adaptability and strategic partnerships in overcoming challenges. She emphasizes that taking risks and stepping outside comfort zones are key to achieving growth, noting that "you're never ready; you just have to figure it out." Lisa's insights include building strong relationships, leveraging partnerships for digital expansion, and focusing on marketing strategies that align with business goals to maximize impact. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Lisa Lickert, Owner of EMI Network, about navigating business transformations and personal challenges. They discuss how Lisa transitioned EMI Network from print to digital marketing, the challenges she faced in acquiring and growing the company, how she balances business leadership with family life, and growth strategies that work in today's dynamic business environment.