Winning Hearts and Minds...and Wallets

from HearSay with Cathy Lewis · host WHRO Public Media

Today we'll consider how the clever and pervasive advertising and marketing strategies of the companies vying for your dollars sneak their way into your daily lives. Join us as we explore the power of guerilla marketing and how incognito advertising tools like viral videos and product placements shape your purchasing preferences.

Episode metadata supplied by the publisher feed · Published Jul 27, 2015

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