Winning IBIE, Scaling Online, and Launching a Cake Show w/ Sandra Major

In this engaging conversation, Emerlie and Sandra Major discuss the journey of Sandra as a cake artist and online personality. They explore her transition from traditional cake making to creating online classes and content, the importance of networking within the cake community, and the challenges faced during competitions like IBIE. Sandra shares insights on her business structure, the impact of COVID on her operations, and her creative ventures into acrylic products. The discussion highlights the significance of community, creativity, and resilience in the cake industry. In this engaging conversation, Emerlie and Sandra Major explore the world of cake design, competitions, and the creative process behind their award-winning cakes. They share their experiences from a recent competition in Las Vegas, discussing the unexpected wins, the feedback from judges, and the emotional rollercoaster of competing. Sandra reveals her plans for a cake show in Montreal, emphasizing the cultural influences on cake design and the importance of balancing flavors. The discussion also touches on the challenges of marketing and building a brand in the cake industry, as well as the unique experiences of participating in TV baking shows.