Winning in American Pro Soccer with Brand, Stories, and Trust | Greg Lalas

Professional soccer clubs often neglect storytelling because they lack the patience to trust an asset that doesn't always show an obvious ROI on the spreadsheet - but which is central to building trust and relationships and ensuring longterm financial sustainability.In Episode 96 of the Because Football Podcast, we chat with Greg Lalas, an experienced sports brand storyteller and digital strategist, and Director and Founder of Short Corner Media.Greg has been a mainstay in shaping American soccer stories and marketing strategy for MLS, Goal.com, USL, and has brought decades of expertise to our discussion. An original MLS player turned sports journalist, Greg has seen his talent for crafting stories grow beyond simple journalism to become an integral part of brand building, content marketing, and business growth.In this conversation, Greg breaks down what most people get wrong about the role of stories in relationship building, the importance of respecting the fan, and the specific metrics he uses to measure success across various platforms. He uses the specific example of OKC Energy, a newly announced USL club that Short Corner Media has been supporting as they build a fanbase and solidify an identity that “reflects, represents, and resonates” in their community.Greg has played so many important roles in American soccer and whether you are an emerging content creator, journalist, or club leader, we’re sure you’ll get value from his insights.Connect with Greg Lalas here:https://www.linkedin.com/in/greglalas/⁠https://www.shortcornermedia.com/Connect with Because Football here:⁠https://www.youtube.com/@BecauseFootball_⁠⁠https://www.instagram.com/becausefootball_/⁠⁠https://www.linkedin.com/in/baggaleyandrew/⁠⁠https://www.linkedin.com/company/because-football-media/⁠Need help with your soccer content, events, and strategy? We can help!To get in contact with us, email becausefootballmedia [at] ⁠gmail.com⁠