Winning in Motorsports Media with the Voice of Drag Racing, Brian Lohnes | Automotive Advantage 009

The Voice of Drag Racing joins Automotive Advantage. Brian Lohnes (NHRA lead announcer, Dorkomotive host, super nerd,  @brianlohnes3079 on YouTube) walks us through the real climb… from quitting a trucking management job to building BangShift, crashing servers with a 2010 March Meet livestream, writing 20,000 stories to feed a family and a dream, to becoming the Voice of Drag Racing with the NHRA.We dig into prep, performance, and why curiosity beats “having a plan” every time. We also get honest about AI voice clones, YouTube revenue, and what NHRA looks like in the next 5–10 years, including the John Force moment and how the team responded.Hosted by Justin Cesler, Founder of Driveline Studios, and Dr. Jamie Meyer of 6757 Consulting. If you’re a builder, shop owner, or marketer in the performance world, this one hits you right where you work: consistency, storytelling, and making content your competitive edge.TOPICS:Why Brian walked away from a “safe” jobBangShift’s first big livestream winVolume beats luck: 20,000 stories laterHow to prep like a pro announcerDorkomotive, YouTube growth, and fighting AI clones“Get over yourself” and publishNHRA health check and the next evolutionLife after John Force and what changes nowAnd so much more!Subscribe for more Automotive Advantage with Justin Cesler and Dr. Jamie Meyer.