Winning in the Age of AI Search | Andrew Somlith

What if your biggest competitor isn’t another company—but the AI that decides which businesses get seen first?In this forward-looking episode, I’m joined by Andrew Somlith, founder of Somra, a GEO (Generative Engine Optimization) agency helping B2B SaaS companies, agencies, and ecommerce brands improve how they’re discovered in AI-powered search.As more buyers turn to AI assistants instead of traditional search engines, the rules of online visibility are changing. Andrew explains what this shift means for businesses, how AI evaluates information, and what brands can do today to become more visible, more credible, and easier for AI tools to recommend.He also shares the lessons he’s learning while building a modern agency from the ground up in one of the fastest-changing areas of digital marketing.In this episode, we discuss:🤖 How AI-powered search is changing the way customers research products and services
🔍 What Generative Engine Optimization (GEO) is—and why it matters
📈 How businesses can improve their visibility in AI search results
🧠 What makes content easier for AI systems to understand and surface
💼 Practical strategies for B2B SaaS, agencies, and ecommerce brands
🚀 Building a business in a rapidly evolving AI landscape
🔮 Where AI search is headed—and how brands can prepare nowAndrew’s message is clear: as buyer behavior evolves, businesses that adapt their content and digital strategy for AI discovery will be better positioned to earn trust and stay competitive.🎧 Listen now on Spotify! Follow the podcast, leave a rating, and share this episode with business owners, marketers, founders, and anyone interested in the future of search and AI.💡 Connect with Andrew Somlith:Visit https://somra.ai to learn more about Somra and how Generative Engine Optimization can help your brand become more discoverable in the age of AI.#Podcast #NewEpisode #AndrewSomlith #AI #ArtificialIntelligence #GenerativeAI #SEO #GEO #DigitalMarketing #B2B #SaaS #Ecommerce #MarketingStrategy #BusinessGrowth