Winning in the Age of Micro Beauty

Martin Okner, president and chief operating officer of dpHUE, sat down with MMG during the Association for Corporate Growth's InterGrowth conference to talk about the evolution of the beauty industry and how dpHUE's robust digital strategy is helping the company compete in today's market. Okner, who will step into the role of ACG Global board chairman in September, described dpHUE's business model and products, which help customers who color their hair maintain and boost color between salon visits. Okner also shared some of the innovative ways the company is leveraging technology, including an app for salon professionals to order products for their clients while earning a commission, and dpHUE House, a content studio in Los Angeles frequented by celebrities and other influencers. Read more about the "Age of Micro Beauty" in Okner's 2017 article, referenced on the podcast: https://www.linkedin.com/pulse/age-micro-beauty-martin-okner/ To read more about trends in the middle market, visit our website, middlemarketgrowth.org.