Winning Legal Marketing: Eric Morgan's Strategy-First Approach to Success

from THINK Business with Jon Dwoskin · host Jon Dwoskin

As the President/CEO of Roux Advertising, Eric Morgan takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah's Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University's Communications Department and is a fellow of Loyola's Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs' Organization and the Tulane Association of Business Alumni. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Eric Morgan: Website: www.rouxadvertising.com X: https://twitter.com/RouxAdvertising LinkedIn: https://www.linkedin.com/company/roux-advertising/ Facebook: https://www.facebook.com/RouxAdvertising/

NOW PLAYING

0:00 21:55

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives.

Frequently Asked Questions

How long is this episode of THINK Business with Jon Dwoskin?

This episode is 21 minutes long.

When was this THINK Business with Jon Dwoskin episode published?

This episode was published on March 10, 2025.

What is this episode about?

Can I download this THINK Business with Jon Dwoskin episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!