Winning new plant and horticulture business awards with Pippa Greenwood, Steph Dunn James and Adam Dunnett

This HortWeek podcast discusses new plant awards with HTA horticulture manager Pippa Greenwood, Frank P Matthews' director Steph Dunn James and Hillier production and amenity director Adam Dunnett.The National Plant Show is at Stoneleigh on 17-18 June. Grower of the Year awards are presented on 24 September with new categories "for every grower there is". Deadline is 3 July.Greenwood said awards gives UK horticulture as big a chance to trumpet itself in the same way awards do in European countries. She added that awards are more than a nice trophy and have a big effect on staff morale. Dunn James said awards are for growers of all sizes, if they have amazing varieties to show off. Greenwood said there is a new category for business turning over £2.5m, as well as new sustainability awards. Dunn James won best in show and visitor vote in 2025 for Prunus 'Japanese Lantern'. Dunnett won 2025 HTA awards for Plant Producer, Life Beyond Peat and Blooming Marvellous Employer, which led to winning International Grower of the Year at IPM Essen in January. He said the biggest win was as an internal "feelgood factor". He said he would like to see more "cut-through" from his UK customer base for award-wnning plants. They both spoke about how winning awards provoked the shedding of a tear, such was the joy they felt at the triumph.Dunn James said the award is a great showcase for wholesale buyers and gives direction about what retailers should be ordering and what customers might be looking at. Frank P Matthews is also back at Four Oaks in September, celebrating its 125th anniversary. New varieties include a NGS apple for its 100th anniversary, a winter-flowering ornamental cherry from the Japanese Lantern award-winning breeding programme, a crab apple and a pear.Dunnett said he is back at Groundsfest showcasing container and field-grown trees at the September show. Hillier won best plant at Chelsea in 2025 with Philadelphus 'Petite Perfume Pink'. Hillier was shortlisted with three plants in 2026 and Frank P Matthews with 'Japanese Lantern'. Hosted on Acast. See acast.com/privacy for more information.