Winning Organic Search Through Strategy AI and Authority Building With Jeff Tucker

Jeff Tucker is the Senior Director of SEO at SoFi, a US digital finance firm offering student‑loan refinancing, mortgages, personal loans, investing and banking. He has served in that role since October 2017 and led adoption of AI‑powered tools to boost keyword research and organic traffic. Before SoFi, Jeff held SEO leadership roles at Location3 and Green Tape, managing content strategy and search optimization. About the Episode Staying visible in search is harder than ever. AI-driven results and LLM-powered experiences are changing how users discover brands and how companies must compete for organic visibility. Host Tyler Lane speaks with Jeff Tucker, Senior Director of SEO at SoFi, about scaling enterprise SEO with AI, building authority through data-driven content, and navigating the next era of search. They discuss aligning SEO with business units for ROI, implementing AI without sacrificing quality, and future-proofing organic strategies in an evolving search landscape.