Winning Q4: Strategies for Holiday Success

On this episode of Mini Moves, we sat down to break down the ultimate Q4 playbook for brands preparing for the holiday rush. From analyzing last year’s performance to forecasting inventory and optimizing promotional calendars, timing is everything when it comes to Black Friday and beyond. We explore why 80% of your paid media budget should shift to retargeting, how SMS is outpacing email in engagement, and why user-generated content consistently beats high-production creative. Plus, we discuss building audiences early, leaning on trusted influencer partners, and operational planning to avoid dreaded stockouts. Whether you’re finalizing your strategy or just getting started, this conversation will help you maximize impact in the most competitive season of the year.