Winning Recognition: Strategically Positioning Yourself for Industry Awards and Rankings

Industry recognitions such as Chambers USA, Legal 500 Elite, Los Angeles Business Journal, Los Angeles Times, Law360, and Daily Journal can significantly elevate an attorney’s visibility, credibility and market positioning. When leveraged properly, these awards also provide some of the strongest third-party validation available — creating powerful positioning for client development, referral growth and competitive differentiation. Strong legal work alone, however, is rarely enough. Strategic positioning, thoughtful submissions and intentional reputation-building are essential. This program provides attendees with a practical roadmap for increasing their competitiveness in award and ranking processes. Attendees will learn: How leading legal directories and publications evaluate candidates What differentiates selected attorneys from equally capable peers