Winning RFPs: Why Media Buying Is a Sport of Business

Chris and Bauer continue their sports-meets-business series, breaking down what it really takes to win - in RFPs and on the field. This year alone, their agency partners have competed in 20+ RFPs across seven agencies, helping win over $20 million in media under management.Chris shares what separates winning RFP responses from average ones: answering the brief thoroughly, then adding the "extra" that makes a response stand out - bending the structure just enough without breaking it. Bauer breaks down the other half: skill built through reps, paired with the hard work behind the podcast's name. Chris also opens up on who mentors the founder - crediting trusted peer circles of fellow agency owners as one of his most valuable investments, and encourages agency owners to find their own.In this episode:Why "who wants it more" often decides close competitionsWhat makes an RFP response stand out beyond the briefBalancing skill (reps) and hustle in winning new businessBeing a "player-coach" as a founder - and why founders need mentors tooSubscribe to follow along as Chris, Bauer, and the Media Thesis team pull back the curtain on media strategy and agency life.More from The Brick Wall:⁠MediaThesis.com⁠Subscribe on ⁠YouTube⁠ ⁠Follow us on LinkedIn