Winning Strategies, Pt 3: Co-create Trust

Co-creating trust is not about convincing people you are right, but about giving them a seat at the table.The principle is simple. People are more likely to trust something they have helped to create, and they’re less likely to attack something shaped by their participation.Done well, it creates not just a more informed audience, but advocates who will defend, promote and trust your organisation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com