Winning Strategies, Pt 4: Demonstrate trust

Is it the job of a communications professional to ‘persuade’ people, or is it to ‘inform’ people?In a low-trust environment, where even the appearance of self-interested persuasion can be counterproductive, this has become a false choice.When trust in politics, the media and business has declined rapidly, the winning strategy may be to be disarmingly, demonstrably and visibly trustworthy. This is the Transparency Playbook. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com