Winning the Arms Race for Attention

On episode #149 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith dive into ways that marketers and sales leaders can win the arms race for attention. Marketing departments and sales development teams are getting increasingly creative and aggressive with their drive to gain attention, which has created a lot of noise for would-be buyers. How do we break through the noise and win the arms race for attention? Which fundamentals do we need to have in place before it makes sense to compete for attention? You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices