Winning the Attention Scrum: Purpose Meets Power in Creator Partnerships

The question on brands’ minds right now: how can I stay true to my brand while also tapping into trends, current events and the cultural zeitgeist at large? The answer: creators. In this discussion, Olympic rugby star Ilona Maher and Premier Lacrosse League founder Paul Rabil, joined by Ariana Parasco of L’Oréal, share the winning strategies behind their brand partnerships and reveal how unexpected collaborations can create cultural moments. Speakers include Ilona Maher, USA Rugby Olympic Medalist; Paul Rabil, Founder, Premier Lacrosse League (PLL); Lisa Rosenberg Global President, Consumer Brands, Allison Worldwide; Ariana Parasco SVP, Brand and Consumer Engagement, L'Oreal #sportbeach2025 #stagwellatcannes #sportbeach #canneslions