Winning the Value Customer, with Cici's President Jeff Hetsel

The legacy pizza buffet has posted a strong year despite the odds, leaning into a fresh approach of value-based branding and promotions. From a record-breaking loyalty launch that turned back the clock on pricing, with sales jumping nearly 30 percent in two days, to how Cicis is evolving its voice, Hestel shares why tapping into your roots and adjusting strategy along the way can lead to gains in a challenging consumer climate.And be sure to register for our QSR Evolution Conference in Atlanta to learn from and network with the country's top restaurant brands, from Chick-fil-A to Shake Shack to Burger King, Texas Roadhouse, White Castle, and more. You can do so here. Our first private restaurant operator community is now open. For $500 a year, you gain access to exclusive content and reports, but also AMA Zoom calls with industry experts, and a sign-up for a WhatsApp Chat that connects you in real-time with leaders across the sector, from franchisees to founders to emerging executives. Request your invite today at plus.qsrmagazine.com.