Winning The World Cup: The Sports Betting Opportunity

Today's episode is a panel I hosted in New York last week with executives from Flutter and FanDuel, as well as Boardroom CEO Rich Kleiman.Flutter is FanDuel’s parent company — traded on the NYSE under $FLUT — and this was the perfect group because Karol Corcoran built FanDuel’s U.S. customer base, Karen Lockwood runs the company’s trading business (think: pricing, odds, etc.), and Kleiman offers a U.S.-based sports business perspective. We covered a lot of topics in 30 minutes, including how FanDuel plans to retain customers who download multiple apps, why the company launched a social media-style feed, and how the trading team prepared to evaluate teams that have never even played in a World Cup before. But what stood out to me was the pure scale of what Flutter/FanDuel is anticipating over the next few weeks.During this year’s World Cup, 10 million customers will place bets on Flutter’s global portfolio of sportsbooks. The company will make 1.5 billion daily price changes and, at peak demand, will likely handle around 100,000 bets per minute.Enjoy the conversation, and we’ll talk tomorrow.