“Winning Will Take Care of Itself….”

Audra Cohen, the Head Women’s Tennis Coach at the University of Oklahoma, is no stranger to winning. In her freshman year at Northwestern, she won 51 singles matches. The following year she won an NCAA singles title at the University of Miami. She reached a career-high of #229 on the WTA tour before joining the college coaching ranks as an assistant coach at the University of Wisconsin. She took over the head coaching responsibilities at North Florida in 2011, where she was named a three-time Atlantic Sun Coach of the year winning four Atlantic Sun Tournament titles. Audra is now the head women’s coach at the University of Oklahoma, where she is having a breakout year, reaching the finals of the ITA National Indoor Championships in February, winning a Big-12 regular-season title, and will enter the NCAA tournament later this month as one of the favorites to win it all.   In this podcast, Audra shares many aspects of her coaching philosophy and processes for recruiting, doubles, and sports psychology, as well as her role as the CEO of the OU women’s tennis program.