EPISODE · Jun 20, 2025 · 26 MIN
Winning With The Next Big Pro Sport Leagues
from SPORT BEACH 2025 · host Stagwell
New pro leagues are revolutionizing their sports; the formats, the presentations, the storytelling, the stakes. As a result, brands are becoming more than just sponsors but deeply integrated co-creators and architects of innovative new fan experiences and traditions. Hear with Olympic track and volleyball icons Noah Lyles and Lauren Carlini, and sports media pioneers Alexis Ohanian and Glenn Cole, discuss the value, KPIs, opportunities and challenges of partnering with the next big pro sports leagues and how to deliver win-win-win scenarios for the brands, leagues, and athletes. Speakers include: Noah Lyles, Fastest Man in the World & Olympic Gold Medalist; Glenn Cole, Founder and Chairman, 72andSunny; Lauren Carlini LOVB Madison Founding Athlete & Olympic Medalist; Alexis Ohanian, Principal Owner, Los Angeles Golf Club & Angel City FC #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #fastestmanalive #noahlyles #angelcity #72andsunny
What this episode covers
New pro leagues are revolutionizing their sports; the formats, the presentations, the storytelling, the stakes. As a result, brands are becoming more than just sponsors but deeply integrated co-creators and architects of innovative new fan experiences and traditions. Hear with Olympic track and volleyball icons Noah Lyles and Lauren Carlini, and sports media pioneers Alexis Ohanian and Glenn Cole, discuss the value, KPIs, opportunities and challenges of partnering with the next big pro sports leagues and how to deliver win-win-win scenarios for the brands, leagues, and athletes.Speakers include: Noah Lyles, Fastest Man in the World & Olympic Gold Medalist; Glenn Cole, Founder and Chairman, 72andSunny; Lauren CarliniLOVB Madison Founding Athlete & Olympic Medalist; Alexis Ohanian, Principal Owner, Los Angeles Golf Club & Angel City FC#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #fastestmanalive #noahlyles #angelcity #72andsunny
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Winning With The Next Big Pro Sport Leagues
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