Winning Without OTAs: How Unplugged Achieves 100% Direct Bookings by Creating a Brand Guests Love - Hector Hughes

In this episode, our guest experience correspondent, Danica Smith, speaks with Hector Hughes, co-founder of Unplugged, who shares how they have achieved the remarkable with 100% direct bookings and nearly full occupancy year-round -- all without relying on OTAs. Hector discusses Unplugged's unique approach to organic growth, the creative use of social media, and how building a movement rather than just a brand has driven their success. Hospitality leaders will gain fresh insights into how embracing authenticity and strategic marketing can boost direct demand and transform their businesses. A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands