Wire Innovation into Your Company's DNA

Ben Bensaou discusses his book "Built to Innovate" and essential practices to wire innovation into your company's DNA. Ben is a Professor of Technology Management at INSEAD, a nonprofit graduate business school with locations in Europe, Asia and the Middle East. He was a Visiting Associate Professor at Harvard. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?