Wirecutter: Brian Lam

Episode 454 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "Wirecutter: Brian Lam" was published on October 10, 2022 and runs 69 minutes.

October 10, 2022 ·69m · How I Built This with Guy Raz

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Summary

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that the site’s posts were too brief and too infrequent to build an audience on the web, where clickbait was king. Eventually, Brian’s targeted approach paid off; users trusted his recommendations, he hired more writers, and traffic and revenue grew. In 2016, The Wirecutter was purchased for $30 million by the New York Times, where it was rebranded simply as Wirecutter. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that the site’s posts were too brief and too infrequent to build an audience on the web, where clickbait was king. Eventually, Brian’s targeted approach paid off; users trusted his recommendations, he hired more writers, and traffic and revenue grew. In 2016, The Wirecutter was purchased for $30 million by the New York Times, where it was rebranded simply as Wirecutter.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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