wirtschaft tv Talk - Expertinnen: Wenn YouTube-Content zum Kapital wird

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Die Nutzung von YouTube hat sich in den vergangenen Jahren grundlegend verändert: Neben klassischen Influencern entstehen zunehmend professionelle Kanäle ohne sichtbare Personen, die immer stärker wie digitale Vermögenswerte betrachtet werden. Nell Julia und Lisa Gottlebe, Gründerinnen von Gottlebe, sind zu Gast im wirtschaft tv Talk mit Chefanchor Sascha Oliver Martin und erklären, warum strukturierter, inhaltsgetriebener Content klassische Influencer-Formate verdrängt, welche Prozesse für Skalierung entscheidend sind – und was YouTube als Businessmodell von anderen Geschäftsmodellen unterscheidet.

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This episode was published on December 20, 2025.

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