wirtschaft tv Talk Folge 045 - Experte: Erfolgreiches Human Branding entspricht dem Menschen dahinter

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Der Experte für Personenmarken Ingo Schlegel hat auch die Marke Daniela Katzenberger mit kreiert und erklärt im WirtschaftTV-Interview, warum bloße Selbstdarstellung schnell schiefgehen kann. Wieso der Mensch mit seinen individuellen Werten beim Human Branding immer mehr im Vordergrund steht und inwiefern sich Werte von bekannten Marken auf Menschen adaptieren lassen, erläutert Schlegel im Gespräch mit Sascha Oliver Martin.

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This episode is 9 minutes long.

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This episode was published on December 9, 2021.

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