wirtschaft tv Talk Folge 143 - Experte: Ohne eine Marke entscheidet der Preis

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Wie wichtig ist Markenbildung? Diese Frage bespricht wirtschaft tv Chefanchor Sascha Oliver Martin heute mit seinem Gast im wirtschaft tv Talk. Der Interim Manager Ulvi I. Aydin erläutert seine Definition des Begriffs »Marke« und berichtet, wie sich der Stellenwert von Markenprodukten gewandelt hat. Ein wirtschaft tv Talk über die Vorteile der Markenbildung und die Frage, welche Aspekte ein Wort wie »Markenqualität« umfassen kann.

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This episode is 11 minutes long.

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This episode was published on July 22, 2022.

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