Wisconsin Tourism Numbers Under Fire

Wisconsin’s tourism numbers are soaring—reporting a record $27 billion in revenue last year—fueling a $34 million boost in tourism promotion and new offices for outdoor recreation and film, complete with a $5 million tax credit. But skepticism looms: the data comes from Tourism Economics, a firm criticized by economists for lacking rigorous methodology and being more like a marketing tool than credible research. Past reports, including one on the RNC in Milwaukee, have been called “press releases” by experts. Despite the governor touting the industry as “booming,” questions remain about whether these figures truly reflect economic reality—or are simply designed to justify big spending. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/0676cf9e6e8054aa