With Alistair Marshall – Director of Professional Services BD

In this episode of The Path to Partnership, we're joined by Alistair Marshall — Amazon bestselling author of Grow Your Professional Practice, keynote speaker, and one of the foremost voices in business development for professional services firms in Australia.Alistair shares his journey from fast-moving consumer goods into the world of professional services where he quickly noticed a gap: highly qualified professionals who struggled to articulate why clients should choose them. From that observation came a mission — to help firms and individuals not just grow, but grow with purpose.We unpack:Why no one hires a generalist in 2025 — and how to position yourself as an expertThe real definition of business development (hint: it's not “selling”)Strategies new partners can use to attract better clients and talentThe importance of personal brand and building a visible, credible digital footprintWhy "you can’t build a great relationship from behind a desk"And how firms can stop relying on price as their only differentiatorThis episode is packed with practical advice, frameworks, and if you know Alister plenty of good humour, and is a must-listen for anyone looking to grow their practice or stand out in a crowded market.