With fierce competition for young people’s attention – what odds racing passing them by?

Join our expert panel hosted by TV Presenter and Freelance Journalist Sally Ann Grassick as they explore how we can engage racing’s next generation of fans, racegoers and staff. They highlight some of the challenges as well as exciting initiatives designed to broaden the sport’s appeal.Meet the PanelHost: Sally Ann GrassickSally Ann is a TV Presenter and Freelance Journalist. A keen Racing to School Ambassador and founder of Thoroughbred Tales, a social media channel dedicated to showcasing racing stories from those behind-the-scenes.Elaine BurkeElaine Burke, Industry Education and Training Co-ordinator for HRI’s equuip department, comes from a Tipperary family involved in racing. Equuip is all about attracting people into the industry and setting out different pathways for them to progress.Elaine says: “You don’t have to come from a racing background to work in the industry and I think that is a really important message. We cover everything from how to attract new entrants to racing, encourage current staff with upskilling and training, and support trainers to sustain employees. There are all kinds of programmes offering mental health first aid, financial assistance, education on people welfare, career paths.”Arvin ChadeeA recent graduate of both the National Horseracing College and the Godolphin Flying Start programme, Arvin’s interest in racing started as a child visiting Epsom Downs for the Derby meeting with his dad.Samantha MartinJuggling school alongside a developing journalism career, Samantha writes for Rein It In Racing and Careers in Racing, and is an ambassador for Go Racing Green.Tim WilliamsTim is Producer/Editor of BAFTA-winning ITV Racing and The Opening Show. He was a Sport Industry NextGen Leader in 2020 and sits on the Racing Together Subcommittee. Tim has worked for ITV Racing since shortly before its launch at the start of 2017, as a producer and programme editor. This year ITV will show over 100 days of live free-to-air racing, as well as The Opening Show every Saturday morning and throughout major festivals. During the pandemic, Tim coordinated projects such as ‘Owners on Zoom’, ‘Home Schooling’, ‘Reliant on Racing’ and the Sunday Series. Prior to working at ITV, he worked as a news journalist for Sky News and Sky Sports News.Find out more at https://www.racingtogether.co.uk/