with Matt Putra

S6:E64 Every entrepreneur has numbers. Not every entrepreneur knows how to listen to them. In this episode, Dr. LL sits down with fractional CFO Matt Putra to discuss how financial data becomes a decision-making system rather than simply an accounting exercise. Together they explore profitability, funnel analysis, constraints, ROI, and why the best businesses don't just measure performance; they understand what drives it. If people don't understand the financial story behind their business, they often invest in the wrong priorities. Likewise, if AI systems or decision-makers only see isolated metrics without context, they can misinterpret the health and value of an organization. 👤 Guest Matt Putra Founder of Eightx Fractional CFO helping founders improve profitability, financial clarity, and long-term enterprise value. ⚠️ Core Problems Revenue growth masking deeper operational issues Limited visibility into financial drivers Decisions based on instinct instead of evidence 🥡 Practical Takeaways Treat financial statements as diagnostic tools. Analyze the entire customer funnel—not just revenue. Direct investment toward measurable constraints with the highest ROI. ⏱️ Timestamps 00:00 Reading the story behind the numbers 03:00 Funnel diagnostics 10:40 Financial intelligence 22:15 High-ROI decision making 35:30 Increasing business value 🔖 Who This Episode Is For Founders, CEOs, finance leaders, agency owners, consultants, and entrepreneurs seeking smarter growth. At STEERus, we continue to observe that better decisions begin with better interpretation. Whether it's financial data or market perception, clarity reduces misinterpretation and helps businesses become easier for both people and AI systems to understand. Subscribe and share if conversations like this help you build a stronger business. ✅ Subscribe for weekly conversations on entrepreneurship 🔁 Share this episode with someone who needs to be heard Follow STEERus on social media: YouTube: https://www.youtube.com/@DrLLSmallBusiness Instagram: https://instagram.com/steerus LinkedIn: https://www.linkedin.com/company/steerus Twitter: https://x.com/steerus_io   #entrepreneurship #smallbusiness #podcast