With Nothing Underneath || Singular Focus

In this episode I speak with Pip Durell founder of With Nothing Underneath to explore having singular focus at your business grows, how to lead, the reality of what it takes and how to celebrate the journey . Start ups are exciting and much discussed but there is something particularly intriguing about those companies that make it to adolescence. You realise what really matters, you start to understand yourself better, you analyse what ‘works’ more effectively, your team becomes increasingly essential, your confidence grows, so does the risk. In my experience, something happens at around the five to seven year mark. And that is where we meet today’s guest. Pip Durrell is the founder of With Nothing Underneath. I’m sure that she needs no introduction. Her shirts are renowned. Her Instagram feed documents life as the founder of one of the most successful brands in this generation; we feel that we know her. Her beautiful shirts are worn far and wide by the great and the good, I imagine her enviable press clippings as a teetering mountain and her Elizabeth Street shop is delight. Beauty and brains – the ultimate combination sit at the core of this brand. Perhaps that’s its magic. The style, the glamour, the beautiful women sit confidently alongside BCorp status. Too often, people feel that talent is enough. That creativity is enough. That financial investment is enough. That great connections are enough. None of these are true. Dedication is the name of the game. And Pip demonstrates that dedication consistently. This isn’t luck. This is grit. In this episode, we talk about doing one thing well. Dedicating yourself to one thing and having singular focus. We are going to find out about the With Nothing Underneath Woman. The value of bricks and mortar. Sticking with a singular vision despite all the distractions and temptations. And what’s next for this adolescent brand. With Nothing Underneath: www.withnothingunderneath.com