With This Tech, You Can Farm Smarter, Not Harder

In this episode of The Next Innovation, host Jennifer Strong explores how agriculture is rapidly digitizing, from herd apps to autonomous drones. Texas cattleman Cody Alexander shares how rising costs, shrinking labor, and family tradition shape daily life on his multigenerational ranch. Meghan Bochanski, North America Growth Manager at Herdwatch, a cloud-based herd-management app, explains how the software is helping producers track treatments, calving, and performance data in real time. From Ireland, Donal Skelly, Product Manager for LVLogics, describes how the silo monitoring company built a wireless, self-cleaning silo sensor to eliminate dangerous climbs and give farmers remote visibility into feed levels. Agricultural automation expert, Dr. Alex Thomasson of Mississippi State University, outlines how drones, autonomous tractors, and AI are redefining fieldwork. And PJ Huffstutter, agriculture reporter at Reuters, breaks down the economic barriers facing farmers, from the cost of land and equipment to the connectivity gaps that slow digital adoption. Episode produced by Situation Room Studios. Executive Producer is Christine Baratta, Senior Producer is Sharon Beriro.