With Video Marketing, It's Not "How To Distribute?" It's "How ELSE To Distribute?"

This week, I’m excited to share about the power of getting your message OUT. We all want more people to see, hear and appreciate what we offer, right? If you do, please remember that producing your marketing videos (and great content in general) is JUST A START! A very common mistake is to think that once you’ve posted whatever you’ve created on YouTube or Facebook, then you’re done. Not true! Getting creative with distribution—or what Jay Baer calls the “amplification layer”—across multiple social media networks, in a variety of forms helps to leverage the power of what you’ve produced and gives your content much greater reach and impact. That’s why I’m exploring new kinds of distribution, from “videos as podcasts” to IGTV (Instagram TV). Listen please. I'll explain. LINKS Find out more about Jon Leland and his digital engagement agency, ComBridges at http://combridges.com  And, if you want to get yourself or your company/organization on an empowering fast-track to creating and distributing social video posts successfully, please check out our Video Launch Pad. And here’s the link to the Jay Baer video blog post on “Content is Fire. Social Media is Gasoline” that’s referenced in the video above.