Without a Brand, it's a Commodity.
from The Lightbulb Moment Podcast Hosted by The Lightbulb Moment Podcast
We chatted with Tara Eggenspiller, who started her own line of handbags from home, about the importance of branding. Listen for her tips on starting a fashion company, finding a niche in a saturated market, and building a brand identity to establish yourself and attract the right audience. Angela Mariah Handbags: https://www.angelamariah.com/ IDA Website: https://www.thinkida.com/ IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business. Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever. What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.
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