Without passion you cannot succeed!

David Cleevely, technology entrepreneur A pitch is one thing, but what you're really looking for in an entrepreneur is passion, drive and that ability to think like an entrepreneur. But this doesn't mean being an overt risk taker. On average the entrepreneur is only slightly more risk adverse than most, says Dr David Cleevely, technology entrepreneur. But what they do have is an overwhelming sense that they can influence events, an unwavering inner conviction and an ability to adapt and evolve ideas.