WN05: Fraser Robertson, aka Lost Astronaut, on freelance design and illustration life

In this episode, Pearse sits down with Fraser Robertson—the illustrator and designer behind the moniker Lost Astronaut. They dive into the "deep lore" of Fraser’s career, from his foundation days in Dundee to the serendipity of pitching a brewery that happened to have a beer called Lost in Sauce.We get into the gritty details of:The Market Stall Hustle: The vulnerability (and exhaustion) of selling your soul—and your art—in person.Serendipity in Design: How Fraser’s "Lost Astronaut" brand led to a fated collaboration with Closet Brewing.The AI Elephant: Why Fraser thinks generative AI is "peak capitalism" and why the "imperfect" human touch is more valuable than ever.Tactile Love: Comparing the future of design to the survival of vinyl records—why humans crave the tangible.The Bingo Wheel of Wisdom reveals:Fraser’s secret (and misspelled) "K-W-R-A-O-K-E" list.The legendary recipe for his "showstopper" vegan Mac & Cheese (it involves butternut squash, not feet-tasting fake cheese).Why Treasure Planet is the greatest animated movie ever made.Check out Fraser's work: www.lostastronaut.design_Sign up to hear more about the WiseLove Studio: https://www.wiselove.studio/mailing-list