WN07: Freya Macleod on Island Roots & The Generalist Superpower

From the art clubs of Stornoway to curating the history of Shinty in Inverness, Freya Macleod’s journey is a masterclass in "designing for place." In this episode, Pearse catches up with his former LOOM colleague to talk about her fabulous Museum of Here project, the surreal experience of building models in her dad's garage during lockdown, and why she’s embracing the "Generalist" tag in a world that wants everyone to specialise.We dive deep into:The Power of Local: Why An Lanntair was vital for a creative kid growing up in Lewis.Museums 2.0: How a 150-meter rope factory in Dundee became a blueprint for community storytelling.The Shinty Story: Navigating the complex beast of exhibition design for Scotland’s community sport.Digital Burnout: Why screen printing and Lino cutting are the ultimate therapy for screen-weary designers.The Bingo Wheel: We talk Reef Beach, the genius of Annie Atkins, and why the film I Swear is a must-watch.Whether you're an islander, a designer, or just someone who loves a good story, this one is for you._Follow Freya on InstaThis podcast is brought to you by WiseLove Studio - Brands made with love for the Wonderful & Wise.