WNBA Is Breaking Records—So Why Aren’t Players Breaking the Bank? It’s Time for a REAL Pay Raise!"

Clearly, WNBA players deserve to be paid more. From the expansion fees going from $50M to $250M in just a few years, to the significant increases in attendance, merchandise sales, and TV ratings. The 2025 WNBA season has delivered a remarkable surge in television viewership, setting new records and signaling unprecedented momentum for women’s professional basketball. Early numbers confirm that national broadcast ratings are up significantly—by 23% compared to 2024—mirroring booming attendance and a heightened national interest in the league’s stars and storylines.THE NAT: The Business & Buzz Behind Sports. https://thenat.substack.com/#wnba #paytheplayers #wnbanews #caitlinclark