我花 5 年才搞懂的 7 個行銷心法,幫我打造了百萬事業,你 10 分鐘就能帶走! episode artwork

EPISODE · Apr 5, 2026 · 21 MIN

我花 5 年才搞懂的 7 個行銷心法,幫我打造了百萬事業,你 10 分鐘就能帶走!

from Novel ideas with Zac Phua · host Zac Phua 潘康祥

Podcast 影片重點內容: ​ 1:16 - 第一,在推出產品前,先確認市場真的有需求。 ​ 3:20 - 第二,確定產品有需求後,再思考如何打造一個「客戶難以拒絕」的爆款產品。 ​ 8:56 - 第三,先用免費流量測試市場,再透過付費流量精準放大。 ​ 11:03 - 第四,人類是透過「故事」來理解這個世界的。 ​ 13:15 - 第五,用免費價值去化解目標客戶的戒心。 ​ 16:30 - 第六,把眼光放在「客戶終身價值」,不要只盯著「獲客成本」。 ​ 17:50 - 第七,學好行銷的秘訣,是多看一些心理學書籍。因為行銷的本質就是搞懂人性。 ​ ↓ ​ 如果你覺得影片對你有幫助,我這邊還準備了兩個乾貨滿滿的免費資源給你,記得領取: ​ ▋1️⃣ Sales Funnel 入門攻略 ── 已超過 6,000+ 位學員報名 ​ 這是一堂專為新手打造的免費行銷課程,帶你掌握 Sales Funnel(銷售漏斗)的核心概念與實作方法。 ​ 報名之後,你主要會得到兩大資源,分別是 8 堂超詳細的圖文教學,還有一份《銷售漏斗工具包》,當中有包含了 3 個高轉換銷售漏斗,還有 3 個產品示意圖(mockups)模板! ​ 🔗 報名連結: https://resources.funnelproschool.com/join-funnel-crash-course ​ - ​ ▋2️⃣ 不廢話 AI 寫作迷你課 ── 已超過 2,000+ 位學員報名 ​ 這堂課會直接示範我如何用 AI 讓寫作速度翻倍,還會開放我親手打造的 2 個 AI 寫作機器人讓你一鍵試用。 ​ 🔗 報名連結: https://resources.zacphua.com/non-bs-ai-writing-course -- Hosting provided by SoundOn

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我花 5 年才搞懂的 7 個行銷心法,幫我打造了百萬事業,你 10 分鐘就能帶走!

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