Woke is BACK! ...really? episode artwork

EPISODE · Dec 5, 2025 · 17 MIN

Woke is BACK! ...really?

from It's Been a Minute

Some say we're entering the Woke 2.0 era. Is that real or imagined? From declining Target sales to Mamdani's election, some folks online are feeling a vibe shift. Is that feeling...woke? And if so, does that mean woke is back in style? To answer those questions - and to dissect whether or not woke ever left - Brittany is joined by Constance Grady, senior correspondent at Vox, and Tyler Austin Harper, staff writer at The Atlantic and co-host of the podcast, Time to Say Goodbye. Vote for It's Been a Minute in the NPR Pod Club Awards!(0:00) When did Woke end? (4:22) Why Woke doesn't work when racism is still on the rise(8:50) Target, Sydney Sweeney, and America's appetite for racism(12:08) The rise of "Dark Woke" & will it work?(13:51) Is Zohran Mamdani a sign of a new kind of Woke?(15:40) How MAGA made the blueprint for Woke 2.0Support Public Media. Join NPR Plus.Follow Brittany Luse on Instagram: @bmluseSee pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

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Woke is BACK! ...really?

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