[Wolfie’s World] Running Gear: Performance or Persona?

Today on Wolfie's World, Brian analyzes gear as persona versus gear as performance.For years, gear was optimized for performance and brands were built around products. Now, brands are emerging that appeal to the personas we're all building out on the ultratrail.Wolfie works through the 'running as self expression' list of brands and breaks down the movement.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltTMRW Coffee - Code Borderlands for 20% offSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.