Wolverine Punts Sperry To Authentic Brands & How Outdoor Brands Lose Their Authenticity

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the news from last week that Wolverine has sold iconic footwear brand Sperry to Authentic Brands.Authentic Brands has put together an incredible roster of brands and a successful strategy to become one of the largest outdoor lifestyle networks in the world. How do they do it? We'll dig into that as well as ponder how a brand that was founded on a purpose can lose their authenticity with consumers.Read the Glossy.co article Colin reads from in this episode by clicking here.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Subscribe to Here and There for more Kyle Frost in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.