EPISODE · Mar 25, 2022 · 32 MIN
WoM 107: A Banker You Can Trust?
from World of Marketing
When SunTrust and BB&T banks merged into Truist Financial Corporation, nobody knew how the pendulum would swing. People were uncertain, and some of them were outright worried. However, through it all, Mike Metz remained a compassionate partner that had FWM's back. Who knew a banker could actually be considerate about your business's ambitions? Mike joined us this week to discuss: The Truist merger How Truist has helped FWM Why you need a banker you can trust How a financial plan can enact your ambitions Truist's wacky yet memorable advertising Having a companion with your best interests at heart can change the game and give you unexpected comfort in challenging times. Truist has proved this merger is no inconvenience; it is an opportunity for growth. Timestamps: 0:00 Intro 2:14 The Truist Merge 6:07 The New FWM Building 8:18 The Importance of Community 12:53 Having a Banker on Your Side 15:12 The Sales World of Banking 22:15 Truist's Attention Grabbing Ads
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WoM 107: A Banker You Can Trust?
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